Gear4music is one of the largest UK based online retailers of musical instruments and music equipment.

Operating from an office, showroom and distribution centre in York, Gear4music sells musical instruments and music equipment from brands including Fender, Yamaha and Gibson, alongside own brand products, to customers ranging from beginners to musical enthusiasts and professionals, in the UK and, more recently, into Europe.

Gear4music retails over 27,000 SKUs across all major categories of musical instruments and equipment, an increase of 65% during the last two financial years. The products are sourced from over 550 manufacturers, and range from kazoos costing less than £1, to digital pianos, drum kits and guitars costing thousands of pounds.

Having developed its own e-commerce platform, with multilingual, multi-currency and fully responsive design websites covering 19 countries, the company has rapidly expanded its database (which currently has details of more than 750,000 people) and continues to build its overseas presence.

Seneca participated in the June 2015 IPO of Gear4Music via the Seneca EIS Portfolio Service.

Seneca later exited the Gear4music investment in June 2018 with an overall return of 5.2x.

“We are delighted with this transaction not only from a returns perspective but to support such a success story from the regions is fantastic. We would like to thank Andrew Wass, Chris Scott and the rest of management for what they have achieved as a market leader in online retail.”


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The products and services shown on this website place capital at risk. Investors may receive less in returns than they have invested. Investments may not allow for capital to be withdrawn on demand. If an investment provides tax relief then this relief is subject to change and is dependant on personal circumstances. Any reference to past performance or forecasted performance is not a reliable indicator of future performance.

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