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Seneca sponsors Southport golfer for Open

Seneca sponsors Southport golfer for Open


Southport-born golfer Matthew Baldwin is aiming for Royal Liverpool glory

Haydock-based investment management and corporate advisory business Seneca Partners is sponsoring Southport-born golfer Matthew Baldwin in this week’s Open.

Baldwin goes into the contest, which tees off today, on a roll, weeks after finishing third in the Irish Open and days after he took fifth place at the French Open.

Two years ago he finished 23rd in the Open at Lytham St Annes, but this year’s contest at the Royal Liverpool Club marks his debut in an Open played on Merseyside.

Baldwin, 28, has been playing golf since he was three, cutting his teeth on the fairways of Hesketh and later Royal Birkdale. He is currently ranked 34th in the European Tour’s Race to Dubai.

Seneca Partners invests in – and works for – a string of small firms across the North West.

The sponsorship deal follows Seneca’s acquisition of the Liverpool-based fund management firm Miton Capital Partners – now renamed Seneca Investment Managers.

Alex Dymock, director of Seneca Investment Managers, said: “Seneca has invested in promising companies across Britain, but we’re especially proud of our roots here in the North West. So it’s a great privilege to be able to support one of the region’s finest sportsmen as he takes on the world’s best golfers right here on Merseyside.

“After some wretched performances by England’s football, rugby and cricket teams, we’re all hoping for some sporting success at the Open. And who better to win the legendary Claret Jug than a local lad?”

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