Seneca invest in The Hook Group

Seneca Partners have completed a 7-figure investment into The Hook Group, a leading creator and publisher of digital content. The investment represents the latest investment by Seneca’s growth capital team, and will support The Hook Group through its ambitious growth plans.

Launched in 2014, The Hook Group has grown rapidly into one of the largest youth-focussed media groups globally, partnering with market leading brands to create high quality, engaging content.

With over 10 million followers, The Hook is one of the largest youth publishers on social media, providing an entertainment and comedy channel known for standout original content covering all core areas of popular culture. Following The Hook’s success, the group moved to help brands standout on social through the launch of The Hook Labs, an award winning social media agency and content studio. More recently, The Hook Group have added to their capabilities with the launch of an e-commerce division, with the prospect of building a portfolio of leading brands and sites to tap into the latest trends and products.

Hill Dickinson provided legal advice to Seneca, led by James Down (Associate Director).

Andrew Fidler, Partner & Co-Founder of The Hook Group commented:

“We’re thrilled to have Seneca on board and their support will prove invaluable as we move onto the next phase of our ambitious growth plans. They have a wealth of award-winning experience across a variety of sectors and the deal will truly help us to take The Hook Group to the next level”

Matt Currie, Investment Manager at Seneca, commented:

“We are delighted to have partnered with The Hook Group on this investment round. The investment will enable The Hook to build on its existing success as a leading content creator, with plans to diversify its proposition through the introduction of longer form content, such as short documentaries and TV mini-series, as well as the exciting and constantly evolving world of e-commerce. We are excited to work with Andrew and the team going forward to deliver on their ambitious plans and take both the business and viewing offerings to the next level.”

For further information on The Hook click here or follow on leading social media sites and apps.


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