Rockar to open digital car retailer with Hyundai

Rockar to open digital car retailer with Hyundai

Seneca investee company Rockar will be collaborating with Hyundai to open the first digital car retailer this November.

Figures show that customers visit a car dealership just 1.3 times before they purchase a car. Plus, 93 per cent of all new car buyers conduct their research online and only step on the forecourt when they wish to sign on the dotted line.

Rockar Hyundai claim their new system will integrate in-store, online and mobile platforms to deliver a car shopping experience unlike any other. They will open their first store in Bluewater shopping centre but also say that if a customer does not want to speak to a sales person they won’t have to.

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