Revolutionising retail: Rockar

Hyundai Motor UK chief executive Tony Whitehorn has warned that the automotive sector must adopt a blended and flexible approach to adapt to the changing retail environment.

“The key word for what is happening in the industry at the moment is ‘change’, the key focus should be on being as flexible as possible,” said Whithorn, who led the Korean brand’s push into digital retail in partnership with omni-channel car retail specialist Rockar.

Having spearheaded the retail store concept, opening stores at Bluewater and Stratford and launching its digital retail initiative Click to Buy online system in partnership with Rockar, the brand is also looking at providing purchasing alternatives with several Fintech options currently under investigation.

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