23.5 Degrees was launched in 2012 in response to Starbucks’ strategic decision to build its UK business through franchising. Seneca’s funding provides working capital for the roll-out of new stores, enabling 23.5 Degrees to extend its reach into additional regions in the UK and it remains on track to achieve its goal of opening 100 stores by 2020.
23.5 Degrees is run by a highly qualified and competent management team with backgrounds in Starbucks, KFC and Dominos franchises. Starbucks is a world class international brand and the continued growth of branded coffee chains across the UK ensures a good marketplace for 23.5’s expansion.
