Online retailer offers radical alternative to traditional way of buying cars

Online retailer offers radical alternative to traditional way of buying cars

Buying a car from Rockar can be as fast as buying a book from Amazon. There is no trip to a dealership to haggle over price and Rockar will value your trade-in in 30 seconds and provide you with finance if required. There is no test drive if you don’t want one and your vehicle will be delivered to your door with the final paperwork completed in your home. If a customer wants more interaction and to physically see and touch the car they’re buying, they can visit a Rockar store and take it for a spin. But the store bears little resemblance to a traditional car dealership.

“Rockar is a game-changer that completely challenges the traditional car buying process in every way possible,” Simon Dixon says. “We put the emphasis more on encouraging customers to interact with the brand and less on the actual process of buying a car. We focus on the experience. Normally a deal is 90 per cent transaction and 10 per cent brand interaction. We thought that could be swapped.”

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