INC. Travel Group is realigning its focus on managed travel in niche markets, following an upswing in activity driven by travel bookers.
The corporate sector has always been a priority for Bill Tannahill, the group’s chief executive, but with its many acquisitions over the past few years, plus new technology and a new consortium membership, there are also many other plans for the Manchester-headquartered TMC.
“It’s difficult to stick it out in a homogenous market,” he says, “so we hooked on to two ideas – we have travellers and bookers.” This is reflected in the company website, and a new campaign which immediately splits visitors into “movers” or “move makers. We speak and service both, but we’ve found over recent months there are more enquiries from bookers,” he adds. “Our strategy is to grow our corporate base – it’s the biggest sector, but we want to support that with niche, such as other sports, and marine security.”
INC. has been shortlisted in the Best TMC (Less than £50 million UK annual sales) category for the 2019 Business Travel Awards.
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