Hyundai to expand dealer network with new Rockar ‘light’ local stores

Hyundai to expand dealer network with new Rockar ‘light’ local stores

Hyundai will introduce new Tesco Express-style local dealerships on busy shopping streets and thoroughfares to improve brand awareness and “interrupt” potential customers who are reluctant to visit a conventional showroom.

The Korean manufacturer has seen huge success with its first two Rockar stores, which offer interested buyers a haggle-free sales experience without the pressure of an established dealership. By placing the shops in key areas, Hyundai effectively interrupts you while you shop, according to UK managing director Tony Whitehorn.

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