Carmakers chase consumers into shops and online in sales drive

Carmakers chase consumers into shops and online in sales drive

Seneca investee company…Rockar…

It is based in a shopping mall, displays only three vehicles, employs no trained salesmen and is mainly staffed by women. Welcome to the car dealership of the future.

Hyundai, the Korean manufacturer, has chosen a small retail unit wedged between the Body Shop and the Disney Store at Kent’s Bluewater shopping centre for its latest outlet, as it seeks to capture the eyes of potential customers wandering through the precinct.

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