Award seals a successful six months for Rockar

Award seals a successful six months for Rockar

Rockar Hyundai took home the Digital Store of the Year accolade at the Retail Week Tech & Ecomm Awards 2015.

Rockar launched its digital store at Bluewater Shopping Centre just six months ago and it has quickly become one of the busiest car outlets in the UK. It has now also become the first to win an award of this kind.

Rockar Hyundai beat a number of established high street brands to take home the trophy including Thomas Cook, LloydsPharmacy, Pro-Direct Sports and Argos.

Rockar’s founder, Simon Dixon, said: ‘The way the motoring industry has sold cars and interacted with customers has been unchanged for the last 120 years. Yet retail has moved on vastly, with online and digital becoming staple purchasing methods for 21st Century shoppers.

Tony Whitehorn, Hyundai President & CEO said: ‘For Rockar Hyundai to be recognised in this way by the retail industry is testament to the clear vision of Rockar’s unique business model. Rockar Hyundai challenges the traditional convention and it is clear that today’s consumers are embracing the new way to buy a car.’

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